You’ve heard of ChatGPT? Now meet ChatHUE.

ChatHUE is a new AI-powered agent from Behr that helps homeowners with their color picking decisions.

More than 40% of homeowners find choosing a color to be the most arduous step in the project, according to Behr. This new AI agent leverages Behr’s extensive color data and combines it with Google Gemini to make that decision easier.

“We know color selection is the biggest pain point, so we’re thrilled to offer this intelligent, accessible solution to our customers,” said Behr SVP of Marketing Andy Lopez. “We are committed to pushing the boundaries of innovation and technology within the paint industry – empowering customers to bring their visions to life through the transformative power of color.”

ChatHUE will be instantly familiar to anyone who has used ChatGPT. You’re given a dialogue box and the freedom to ask whatever you want. The difference with ChatHUE is that it is optimized for color choosing discussions, using Behr’s proprietary data.

ChatHUE is already live and you can try it for yourself at behr.com/consumer. Although the tool is designed with DIYers in mind, it’s also something you can incorporate into your workflow with customers.

It might even inspire you to add your own AI-agent to your site. The PCA recently launched a new chatbot called “Brushy” to answer questions from members (to try it, go to pcapainted.org and click the icon in the bottom right corner of the screen).

While the painting industry is embracing AI to help customers, we’re still a long way away from robots replacing painters behind the brush, although at least one company is trying to get there.