Have you ever looked at the bald tires on your truck and thought, “I wonder if that could be turned into paint?”

Apparently, somebody at BASF did. The coatings giant this week announced a new partnership with Cromology aimed at turning end-of-life tires into ingredients for interior wall paint.

The new product, called Tollens Maxiline+, is scheduled to launch in France this year. According to the companies, the paint uses BASF’s chemically recycled acrylic binder, Acronal Ccycled, which incorporates pyrolysis oil derived from discarded tires.

The companies say the goal is to push more circular manufacturing practices into the decorative coatings market without sacrificing product performance. The process could also reduce reliance on fossil-based raw materials at a time when turmoil in the Middle East continues to pressure material and transportation costs.

The science may sound futuristic, but the coatings industry is increasingly looking at waste streams as future raw materials. Someday, the worn-out tires sitting behind the shop may come back as somebody’s living room paint.