Are you ready for some football?
One Florida painting business is, and they’re celebrating in an unusual way.
This week, Tampa Painting announced that if the Buccaneers bring home the Super Bowl trophy, the company will provide free painting services to the Super Bowl MVP.
“We’re incredibly proud of our Buccaneers and the spirit they bring to our city,” says Joe Schmitt, owner of Tampa Painting. “As a local business, we want to be part of the celebration and give back to our community in a meaningful way. Offering free painting services to the MVP is our way of showing our support and appreciation for the hard work and dedication it takes to become a champion.”
It’s a bet the painting company is unlikely to have to make good on. The Buccaneers are ranked 22nd to win the Super Bowl, which translates to a 1.2% chance of winning (if you think they can beat the odds, Vegas is offering +8000 action, which means if you bet $100 you would win $8,000).
What this really is is a brilliant publicity stunt, one you may want to follow in your market. TV stations love to find an easy people angle to cover when football season kicks off.
There are some exceptions: the Kansas City Chiefs are currently favored to win the Super Bowl, at +550. Similarly, the San Francisco 49ers are +600; while the Baltimore Ravens come in third with +1000 odds. So if you live in one of those markets, there’s a decent chance you’ll have to pay up on that bet.
So what if you do? If you “lose,” you get to hang out with the Super Bowl MVP all day and check out his house. Surely any money lost on doing the free job is a small price to pay for the proximity to star power and attendant free publicity (which is probably worth six figures alone).
Overall, it looks like a can’t-lose lock. Now, betting the Buccaneers to win the Super Bowl with your own money and no free publicity paint job on the line? That’s probably a good way to go broke.
